With the arrival of Easter 2025 comes "Easter is Fun", the colourful collaboration between Giacomo Milano and GIÜRO, featuring the iconic Milanese brand's Easter egg.
PROJECTS
GIÜRO means not only product, but images, colors, emotions. This is the reason why all the collaborations aim to bring together different worlds to strike a spark.
Collaborate means taking people to GIÜRO-land through creativity.
Videos, installations, pop-up, windows, playlists, events and more.
EASTER IS FUN WITH GIACOMO MILANO
MADAME PAULINE POP-UP
On the occasion of Christmas 2024, the second collaboration with Madame Pauline Vintage was launched, featuring the limited edition Campo di Fiori necklace: Ballo dei Fiori.
summer match with palazzo avino
Breathtaking views surrounded by an explosion of color and fun: this was the premise of the brilliant GIÜRO-Palazzo Avino pairing.
cozy giüro Pop-up
During the Christmas period, GIÜRO-Land was recreated at the Jewel Market of Rinascente Duomo in Milan, interpreting the classic COZY jumper with GIÜRO embroidery and side pocket.
Tintarella giüro pop-up
A dive into summer, all GIÜRO-themed! The set-up of the third summer pop-up was entirely handmade and straw-covered manually: what a resort atmosphere!
SUMMER COLLAB WITH MASSIMO ALBA
Summer '22 saw the birth of a splendid collaboration with the Milanese brand Massimo Alba. This institutional brand, with a style as eclectic and poetic as its founder, embodies Made in Italy in perfect GIÜRO style.
FREDDISSIMO GIÜRO POP-UP
At the heart of the Xmas Bijoux Market '23, the central space was transformed into a very GIÜRO refrigerator, displaying the collections in a unique, wintry setting at Milan's Rinascente Duomo.
FRUITTISSIMA GIÜRO POP-UP
For the first pop-up at the Jewel Market in Milan's Rinascente Duomo, the GIÜRO space was transformed into a one-of-a-kind fruit shop.
Madame pauline pop-up
In November 2022, to celebrate Christmas, the first limited edition of our iconic Campo di fiori necklace was born: Campo di Neve, in collaboration with with Madame Pauline - Milan's historic vintage destination and Giulia's heartfelt retreat.
