Breathtaking views surrounded by an explosion of color and fun: this was the premise of the brilliant GIÜRO-Palazzo Avino pairing.
PROJECTS
GIÜRO means not only product, but images, colors, emotions. This is the reason why all the collaborations aim to bring together different worlds to strike a spark.
Collaborate means taking people to GIÜRO-land through creativity.
Videos, installations, pop-up, windows, playlists, events and more.
summer match with palazzo avino
cozy giüro Pop-up
During the Christmas period, GIÜRO-Land was recreated at the Jewel Market of Rinascente Duomo in Milan, interpreting the classic COZY jumper with GIÜRO embroidery and side pocket.
Tintarella giüro pop-up
A dive into summer, all GIÜRO-themed! The set-up of the third summer pop-up was entirely handmade and straw-covered manually: what a resort atmosphere!
SUMMER COLLAB WITH MASSIMO ALBA
Summer '22 saw the birth of a splendid collaboration with the Milanese brand Massimo Alba. This institutional brand, with a style as eclectic and poetic as its founder, embodies Made in Italy in perfect GIÜRO style.
FREDDISSIMO GIÜRO POP-UP
At the heart of the Xmas Bijoux Market '23, the central space was transformed into a very GIÜRO refrigerator, displaying the collections in a unique, wintry setting at Milan's Rinascente Duomo.
FRUITTISSIMA GIÜRO POP-UP
For the first pop-up at the Jewel Market in Milan's Rinascente Duomo, the GIÜRO space was transformed into a one-of-a-kind fruit shop.
Madame pauline pop-up
In November 2022, to celebrate Christmas, the first limited edition of our iconic Campo di fiori necklace was born: Campo di Neve, in collaboration with with Madame Pauline - Milan's historic vintage destination and Giulia's heartfelt retreat.
