The historic Biffi boutique on Corso Genova is hosting a new pop-up by GIÜRO.

In the shop window, a story unfolds through the jewellery and wonders of GIÜRO Bazar – a selection designed to capture the eye and spark the imagination.

The exhibition was a celebration of detail: from the handmade wicker props to the bees drew by Giulia, every element celebrated the fusion of craftsmanship and imagination.

The pop-up’s gift was “Shell We GIÜRO”, a bracelet featuring a hand-painted shell adorned with our iconic yellow and black stripes – a tribute to a summer imagined through a blend of humour, colour and craftsmanship.